PRIVACY POLICY
LAST UPDATED: AUGUST 13TH, 2024
The Exchange Restaurant & Bar takes seriously the confidentiality of your personal information. The following Privacy Policy sets forth our information gathering and dissemination practices for this website. BY ACCESSING OR USING THIS WEBSITE, YOU HEREBY AGREE TO THE TERMS OF THIS PRIVACY POLICY AND CONSENT TO THE COLLECTION AND USE OF INFORMATION AS DISCUSSED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY, DO NOT ACCESS THIS WEBSITE.
AMENDMENTS
We may modify or amend this Privacy Policy at any time, which changes will be effective immediately upon their posting on this website. Material changes will be posted conspicuously on this website. Users will be notified of any updates via email.
NON-US USERS
The Exchange Restaurant & Bar IS A NORTH CAROLINA LIMITED LIABILITY COMPANY AND THE PRODUCTS AND SERVICES ARE PROVIDED BY The Exchange Restaurant & Bar ARE BASED IN THE UNITED STATES. THE PERSONAL INFORMATION THAT YOU PROVIDE WILL BE TRANSFERRED TO AND MAINTAINED IN The Exchange Restaurant & Bar RECORDS IN THE UNITED STATES. IF YOU DO NOT CONSENT TO THIS TRANSFER, DO NOT ACCEPT THIS PRIVACY POLICY OR OTHERWISE USE THE WEBSITE.
OWNERSHIP
The Exchange Restaurant & Bar maintains full rights to any information collected on this website, and may freely collect, use and disclose such information unless prohibited by this Privacy Policy or applicable law. In the event of a change in control, reorganization, merger or sale by The Exchange Restaurant & Bar of assets, any information owned by or in the control of The Exchange Restaurant & Bar may be transferred to such The Exchange Restaurant & Bar successor, who will comply with the terms of this Privacy Policy.
Personally Identifiable Information – what we collect and how we use it and share it.
You may visit this website without disclosing any personally identifiable information. The only times we will collect personally identifiable information from you are if you request to receive our email newsletter, sign up for a loyalty program (eBites), you make an online purchase, or you request to receive more information from us.
The Exchange Restaurant & Bar may collect any content, record, or electronic communication of any kind that you provide to us, whether in the course of placing an order or otherwise requesting information. This information may include your (1) contact information (name, telephone number, physical address, email address), (2) shipping information, (3) payment information, and (4) other personal information required so that we may provide you with the information or services that you request. You may choose to submit additional information, which we will collect if you choose to provide it.
We may use this information so that we may communicate with you with respect to your request and to send you the information and materials you request.
You may also request to receive additional communications from The Exchange Restaurant & Bar for marketing and other purposes communicated to you. If you choose to request such communications, we will use your personally identifiable information for the purpose indicated. If you choose to opt-out of any such communications, you may do so at any time and without penalty by clicking on the “opt-out” link at the bottom of any email you receive from us.
We do not sell, rent or loan any of your personally identifiable information to any third party. However, we may use and share information with those persons and third-party vendors specifically involved in the processing of your payment or your request to receive information or services from The Exchange Restaurant & Bar. These entities consist of our payment processor, and digital marketing company’s assets, as well as our hosting providers and other information technology service providers.
In addition, The Exchange Restaurant & Bar reserves the right to use and share your information in the event The Exchange Restaurant & Bar believes doing so is necessary to operate this website or where such disclosure may be required by law, or to protect The Exchange Restaurant & Bar right or the rights of others
Non-Personally Identifiable Information – what we collect and how we use it and share it.
When you browse our website, you are able to do so anonymously. However, we may passively collect anonymous information when you are on our website.
Analytics
Like many websites, we use a third party service provider, such as Google Analytics, to collect information about your use of our website. We track data about traffic to our website and your visit to and experience on our website, which information we use to improve our website structure and content.
Cookies
The Exchange Restaurant & Bar may use cookies to track the use of our website and to facilitate and enhance your experience on our website. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Our cookies enable us to facilitate access to different aspects of our website. For example, by showing when and how you and others visit our website, cookies help us to see which pages of the website are popular and which are not. Cookies can also help us to improve your enjoyment of this website, for example, by remembering your address or other personal information when you request information or services on the website. These may also be used for remarketing purposes, such as to serve up banner ads to you as you use the Internet, as further set forth below.
Most web browsers automatically accept cookies, but you can disable this function so that your browser will not accept cookies. Please be aware that disabling this function may impact your use and enjoyment of this website.
Please note that if you clear your cookies after your visit, such as to discontinue receiving or viewing our banner ads as you use the Internet, our website will place a new cookie on your browser if you revisit our website at a later date.
Web Beacons
Web beacons (also known as clear gifs, pixel tags or web bugs) are tiny graphics with a unique identifier, similar in function to cookies, which are used to track the online movements of web users or to access cookies. Unlike cookies, which are stored on the user’s computer hard drive, web beacons are embedded invisibly on the web pages (or in e-mail) and are about the size of the period at the end of this sentence. Web beacons may be used to deliver or communicate with cookies, to count users who have visited certain pages and to understand usage patterns. These web beacons may belong to us or our third party marketing and analytics vendors and service providers.
IP Addresses
The Exchange Restaurant & Bar logs IP addresses for systems administration purposes. IP addresses are not used to track a user’s session. This information only helps us determine how often different areas of our site are visited. We do not link IP address to any information that is personally identifiable.
AGGREGATED INFORMATION
The Exchange Restaurant & Bar maintains full rights to any information collected on this website, and may freely collect, use and disclose such information unless prohibited by this Privacy Policy. In addition, we may take personally identifiable information you provide to us and aggregate it with information of other users and customers such that the data no longer identifies you. We may use aggregated information that does not uniquely identify you when it enables us to improve and enrich our services and website content.
RETARGETING THIRD PARTY AD NETWORKS AND BEHAVIORAL ADVERTISING
As you browse our website, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with our website. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number. You can visit WWW.NETWORKADVERTISING.ORG/CHOICES/ to opt out of AdRoll and their partners’ targeted advertising.
We contract with service providers to serve ads on our behalf across the Internet. They will collect anonymous information about your visits to our web site, and your interaction with our products and services. They may also use information about your visits to this website to target advertisements for goods and services. These targeted advertisements may appear on other websites that you visit as you browse the Internet. Opting out will not in any way affect your use of our website.
CREDIT CARD INFORMATION
We do not process credit card information for payment for any products or services you may order from this website. The Exchange Restaurant & Bar contracts with a third party service provider that complies with the payment card industry data security standards (PCI DSS) to collect and process your credit card information. We do not store or maintain any credit card information.
ACCESS BY CHILDREN
This website is not directed toward children under 13 years of age and The Exchange Restaurant & Bar does not knowingly collect or use information from children under 13 through this website.
SECURITY
We limit access to personally identifiable information about you to our employees and third-party service providers who we reasonably believe need to have access to your information to provide you with the information or services you request from The Exchange Restaurant & Bar.
This website has security measures in place to help protect against the loss, misuse and alteration of the information under our control. While we cannot guarantee that loss, misuse or alteration to data will not occur, The Exchange Restaurant & Bar uses industry standards, such as Secure Socket Layers (“SSL”) technology, to help safeguard against such occurrences. In certain areas, the information passed between your browser and our system is encrypted with SSL technology to create a protected connection between you and our website to ensure confidentiality. In the event that a breach into our security systems occurs and there is a possibility that an unauthorized person acquires your personal information, The Exchange Restaurant & Bar will notify you of such a breach to the extent required under applicable law.
Access to Your Personal Information
You may request that we update your personal information or correct any factual errors that you believe may exist regarding this information by updating your profile on eBites.
THIRD-PARTY WEBSITES
This website may link to, or be linked to, other websites not maintained by or related to The Exchange Restaurant & Bar. The Exchange Restaurant & Bar is not responsible for the privacy policies or practices of any third parties or third-party websites, including any linked or linking websites. To the extent that you disclose personally identifiable information to any such third parties, different rules may apply to their use and disclosure of personal information that you disclose to them. We encourage you to review the privacy policies of such websites before disclosing your personal information to them.
DO NOT TRACK
We will automatically collect cookies and other non-personally identifying information when you visit this site. Due to this automatic collection, we currently do not have the technical capability to complete do not track requests and therefore cannot honor them at this time.
CHOICE AND CONTROL
In order to provide service to you, we may send you communications related to your transactions, security, or the administration of this website. From time to time, we may also send you other messages or updates about The Exchange Restaurant & Bar, our website, and promotions or other activities. If you do not wish to receive non-transaction/security related communications from The Exchange Restaurant & Bar, you may opt-out by clicking the “unsubscribe” link in the communication or contact us where specified in the “Contact Us” link on this website. Please note that if you opt out of receiving communications from us, we may still send you service communications.
PRIVACY RIGHTS
If you are a California resident, you have rights in relation to your Personal Information; however, your rights are subject to certain exceptions. For instance, we cannot disclose specific pieces of Personal Information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Information, your account with us or the security of our network systems.
Right Against Discrimination. You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising your right to know, delete or opt-out of sales.
Right to Know. You have the right to request in writing: (i) a list of the categories of Personal Information, such as name, address, email address, that a business has disclosed to third-parties during the immediately preceding calendar year for the third-parties’ direct marketing purposes, and (ii) the names and addresses of all such third-parties. In addition, you have the right to request: (i) the categories of Personal Information we have collected about you, (ii) the categories of sources from which Personal Information is collected, (iii) the business or commercial purpose for the information collection, (iv) the categories of third-parties with whom we have shared Personal Information, and (v) the specific pieces of Personal Information we hold about an individual. You have the right to request a copy of the specific Personal Information we collected about you during the 12 months before your request.
Right to Delete. You have the right to request us delete any Personal Information we have collected from you or maintain about you, subject to certain exceptions.
To assert your right to know or your right to delete your Personal Information, please contact as provided in the statement below. To verify your identity, we may ask you to verify Personal Information we already have on file for you. If we cannot verify your identity from the information we have on file, we may request additional information from you, which we will only use to verify your identity, and for security or fraud-prevention purposes.
In addition, California Civil Code Section 1798.83 permits customers of The Exchange Restaurant & Bar who are California residents to request certain information regarding our disclosure of Personal Information to third-parties for their direct marketing purposes. In your request, please specify that you want a “The Exchange Restaurant & Bar Privacy Rights Notice.” Please allow 30 days for a response.
To make such a request, please call us at 855.568.6800 or write us at:
68 Patton Avenue
Asheville, NC 28801
UPDATES TO THIS POLICY
We may update this Privacy Policy from time to time and make changes to information previously collected, as permitted by law. If we make material changes, we will post the updated Privacy Policy on this page with a “Updated” effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this date when you access our websites and mobile applications.
CONTACTING US
If you have any questions or concerns regarding this Privacy Policy, please contact us at info@restorationhotelasheville.com or The Exchange Restaurant & Bar, 855.568.6800.
